He Built Caesars Palace and Circus Circus. He Died Owning Neither One.
The making of Caesars Palace
Meet Jay Sarno, the showman whose vision for Caesars Palace helped change what a Las Vegas resort could be.
A Roman fantasy on the Strip, built to make the setting part of the attraction.
Start with its historyCaesars Palace and its fountains, seen from Las Vegas Boulevard in April 2026. Illustration adapted from a photograph by Christian David.
A brief history of Caesars Palace
Caesars Palace on a postcard postmarked 13 March 1970; the photograph may be earlier.
Caesars Palace opened on August 5, 1966, as a resort built to make its setting part of the attraction. Its opening material carried the Roman idea through the architecture, statuary, staff costumes, dining rooms, stationery and even the voice used to address guests. UNLV's Jay Sarno archive calls it the first truly themed resort on the Las Vegas Strip.
That distinction matters because Caesars offered more than a decorated casino. It invited visitors to step into a complete fantasy of imperial attention and abundance. The approach anticipated the immersive themed resorts that later reshaped the Strip.
Read the full historyUNLV Digital ID jhp000362, transcription
UNLV Digital ID jhp000361, transcription
Biographical / Historical Note
UNLV Digital ID jhp000357, opening press kit transcription
Newspaper p. 11, Caesars Palace entertainment listing for September 3–16, 1970
“First truly themed resort” is UNLV's characterization; earlier Strip properties used architectural motifs, and the distinction here is the degree of resort-wide theming.
The 1966 tract description and the current main assessed parcel map point refer to different extents. The point is area-precision and does not indicate a building, entrance, route, or safe public-access point.
The 1966 invitation, press kit and guest booklet are promotional primary sources that establish the resort's presentation, not neutral verification of every promise.
Stories connected to Caesars Palace
The making of Caesars Palace
Meet Jay Sarno, the showman whose vision for Caesars Palace helped change what a Las Vegas resort could be.
Sinatra at Caesars Palace
This Story is not currently available to read.
An entertainment listing scheduled Frank Sinatra at Caesars Palace in September 1970. This Story recounts his confrontation with Sanford Waterman.
Two ways to explore Caesars Palace
15 stops Audio narration
Themed tour 46 stops Audio narration
Free audio samples are available here. See each tour for current app and Pass options.
Individual stops at Caesars Palace. Open a detail to see where it belongs.
The Augustus statue at Caesars Palace.
Inside Caesars, follow signs for the food hall and look for the smaller Augustus with a raised arm. If it is absent, ask staff for the original Augustus.
Use public paths, keep doorways and queues clear, and respect posted restrictions. View objects without touching.
Follow signs for a step-free public approach or lift. If you cannot reach the viewing area, enjoy the story from a nearby public seating area.
Caesars Palace casino dome after the 2022 entrance remodel.
The full stop is part of the Vegas Retold Pass. See the tour for current access options.
Casino gaming areas are 21+. Use designated public through-routes; keep clear of games and customer queues. Follow staff directions; photographs require permission where restricted.
Follow signs for a step-free public approach or lift. If you cannot reach the viewing area, enjoy the story from a nearby public seating area.
Spanish Steps Bar beside the outdoor steps at Caesars Palace.
The full stop is part of the Vegas Retold Pass. See the tour for current access options.
Use public paths, keep doorways and queues clear, and respect posted restrictions. View objects without touching.
Follow signs for a step-free public approach or lift. If you cannot reach the viewing area, enjoy the story from a nearby public seating area.
Location checked September 28, 2026.
The original resort stood on a 34-acre tract along Las Vegas Boulevard, opposite the Flamingo and beside the Dunes. For map display, Caesars Palace may be represented at 36.1170636, -115.1763000, the Clark County GIS centroid of the main current assessed Caesars Palace parcel; the point is property-scale and does not identify the original 1966 footprint, the full modern resort, or an entrance.
The map identifies the property area. It does not identify an entrance or a walking route.
View the site on a mapFollow current signs and venue restrictions. Individual stops carry their own location and access notes.
See stop access informationSources, image credits and the limits of what we know.
UNLV Digital ID jhp000362, transcription
UNLV Digital ID jhp000361, transcription
Biographical / Historical Note
UNLV Digital ID jhp000357, opening press kit transcription
Newspaper p. 11, Caesars Palace entertainment listing for September 3–16, 1970
Illustration adapted using AI from ‘Caesars Palace and fountains, Las Vegas - April 2026’ by Christian David / Wikimedia Commons, CC BY-SA 4.0. Rendering and colours changed.
Source reference: Existing Media Library illustration and retained source provenance. Named source photograph is the adaptation basis. Illustrative simplification is not current wayfinding or archival evidence.
LicenseIllustration adapted using AI; rendering, colours and fine detail simplified. Original source perspective and major architecture interpreted.
CC BY-SA 4.0: https://creativecommons.org/licenses/by-sa/4.0/. Retain source attribution and licence link, indicate AI adaptation and simplified detail. Distribute this adaptation under the same or compatible share-alike licence.
Image source ↗Desert Supply Company, Las Vegas, via Wikimedia Commons.
Source reference: Wikimedia Commons scan of a postcard postmarked 13 March 1970. The postmark dates the card's use, not necessarily the photograph.
Stored scan shown without image edits.
Commons records US public-domain status for publication without a copyright notice. Status outside the US is not established here. Retain source credit and the postmark/photograph-date distinction.
Image source ↗Capitol Records, via Wikimedia Commons; scan cropped and retouched by Blz 2049.
Source reference: Commons scan of the portrait published in DownBeat in 1957 and a United Artists publicity edition in 1959; individual photographer not identified.
Cropped, upscaled and retouched by Commons uploader Blz 2049; no further image edits.
Commons records US public-domain status from non-renewal for the portions published in 1957 and 1959. Status elsewhere is not established here. The repository scan was cropped, upscaled and retouched before ingestion; no further edits.
Image source ↗Illustration adapted from Christian David (Espandero), Wikimedia Commons, CC BY-SA 4.0. Simplified forms, colour and texture; adaptation CC BY-SA 4.0.
Image source ↗AI-generated illustration / Vegas Retold; adapted from user-supplied reference, original photographer unknown
Image source ↗Photo: Piers
Caesars Entertainment via BWA
Image source ↗Things To Do In Las Vegas
Image source ↗